Conversation and action layer
AI Voice Agents
Handles configured phone or website voice conversations, uses approved actions and can hand off to your team where the required service and setup are available.
Explore AI Voice Agents →
Products
Know which marketing brings phone enquiries
AVANSER Call Tracking connects calls with their marketing source, helping your team understand which campaigns prompt people to pick up the phone. Attribution detail depends on tracking setup, number coverage and available source data.
Plain-English product guide
How the products fit together
Each offering has a distinct job. These connected solutions can support different parts of the customer journey.
Marketing attribution layer
Call Tracking
Connects eligible tracked calls with available marketing source information and call outcomes.
Explore Call Tracking →Call analysis
Caller Insights
Provides available call-analysis outputs such as transcripts, summaries and configured evaluations for team review.
Explore Caller Insights →Lead management and follow-up
ACE — Automated Customer Engagement
Supports configured lead capture, qualification, distribution, follow-up and revival workflows.
Explore ACE — Automated Customer Engagement →Team call handling
Cloud Contact Centre
Helps teams manage inbound and outbound calls through a cloud-based phone system.
Explore Cloud Contact Centre →Broader connected interaction and decision support
Customer Intelligence Platform
Brings customer interactions across channels into a wider view for reporting and decisions. It is broader than ACE lead follow-up or Caller Insights call analysis, and can connect with other products depending on the selected setup.
Explore Customer Intelligence Platform →How products can connect
These products have distinct roles and can be configured to work together. Connections and integration requirements depend on the selected products and configuration; ask AVANSER to confirm the integrations your setup requires.
Buying options
Availability for separate purchase or bundles varies; contact AVANSER to confirm options.
Illustrative enquiry workflow
This example shows a possible setup; it does not mean every handoff is automatic or included.
- Marketing source: A prospect responds to a campaign and calls. Call Tracking can associate the call with available source data when tracking is configured.
- Conversation: A configured AI Voice Agent can answer selected calls, handle agreed requests and use supported actions such as routing or booking when the required connection is available.
- Follow-up: With the required connection configured, enquiry details can be sent to ACE for qualification, distribution and follow-up.
- Reporting: Caller Insights can provide available call-analysis outputs for review. Customer Intelligence Platform may connect broader interaction and outcome data, subject to integration and agreed scope.
Connect calls with useful marketing context
The information captured depends on the number, tracking method and campaign configuration.
Dynamic number insertion
Show a tracking number to website visitors based on configured source information, so an eligible call can be associated with its visit or campaign.
Online and offline attribution
Use dedicated numbers or website tracking to distinguish calls from covered channels such as advertising, listings or other campaign activity.
Campaign and page context
Where tracking is implemented and the source provides it, reports can include campaign, landing-page or conversion-page context.
Call outcomes
Review call activity and answered or missed outcomes in reporting. Call tracking records and reports activity; it does not itself answer a call or recover a lead.
First-time and repeat callers
Caller history may help distinguish new and returning callers, subject to number recognition, data availability and applicable privacy settings.
Keyword-level visibility
Keyword detail is available only when the relevant tracking conditions and advertising data support it; it should not be assumed for every call or campaign.
Illustrative workflow: campaign to call report
A person visits a campaign landing page and sees a tracking number. If the required website tracking and source data are available, a call to that number can be associated with the relevant visit or campaign. The team can then review the call outcome alongside the attribution data. This example describes a configured workflow; it does not mean every click, keyword or sale is automatically matched.
A distinct role in your customer journey
Track the enquiry. Then choose the right next step.
Call Tracking helps explain where phone enquiries came from. It is not a call-answering service or lead follow-up workflow. Add other capabilities when they fit your process:
- AI Voice Agents for selected configured call-answering workflows
- Caller Insights for call transcripts, summaries and configured evaluations
- ACE for lead follow-up and revival workflows
Explore complementary solutions
Learn about AI Voice Agents, Caller Insights and ACE as separate parts of the enquiry journey.